Live Gold Price
The market price of gold, shown separately from what Gold Factory pays, because the two are not the same thing.
24ct Gold
Per gram£101.77
Per 10g£1,017.70
Per tola/bori£1,187.02
Per ounce£3,165.40
22ct Gold
Per gram£93.29
Per 10g£932.90
Per tola/bori£1,088.12
Per ounce£2,901.65
18ct Gold
Per gram£76.33
14ct Gold
Per gram£59.37
9ct Gold
Per gram£38.16
Click here for Weight Converter
Last updated: 13 Oct 2026, 05:14. A tola is 11.6638g and a troy ounce is 31.1035g. Prices refresh automatically and are indicative; the in store price at the time of the transaction applies. VAT applicable on all jewellery.
The live market price is not the Gold Factory buying price. The market price is what an ounce of pure gold trades at. What we pay reflects the purity of your piece, the weight we actually measure and our own buying rate.